The Announcement of the Decade
AIA Contract Documents
Every 10-years the core suite of AIA Contract Documents is updated to reflect changes in the AECO industry. The campaign I conceived tied spectacular natural phenomena that happen in a 10-year cycle to elicit an emotional human connection with the new documents release. I was also responsible for the execution which included print and digital advertising, a series of emails and landing pages, and educational materials.
Grand Canyon
Every 10-years a river of fog fills the Grand Canyon.
Agave Americana
This perennial succulent takes at least 10-years to bloom.
Comet Kowalski
Which we are able to see from earth every 10-years.
